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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: Personalized Pricing

Posted in Consumer Privacy

White House Releases Report on “Big Data and Differential Pricing”

Today, the White House released a report titled, “Big Data and Differential Pricing.” The report examines the concern that companies will use the consumer information they collect to more effectively charge different prices to different customers. While it finds that there are substantive concerns about differential pricing in the era of Big Data, it concludes that “many of [these concerns] can be addressed by enforcing existing antidiscrimination, privacy, and consumer protection laws.” The report also calls for increased transparency into how companies use and trade their data as a way to promote competition and better inform consumer choice.