Fifteen months after forming an Internet of Things working group, on March 2, 2016, the Online Trust Alliance released a final version of its IoT Framework along with a companion Resource Guide that provides explanations and additional resources. The voluntary Framework sets forth thirty suggested guidelines that provide criteria for designing privacy, security, and sustainability into connected devices. The creation of the OTA IoT principles represents a potential starting point for achieving privacy- and security-protective innovation for IoT devices.