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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: online tracking

Posted in Consumer Privacy

Targeted Advertising and Online Tracking Remain Front Page News

Two national newspapers today included items on targeted advertising, a further indication that online tracking remains a hot topic. In an article on the front page of the New York Times entitled “Retargeting Ads Follow Suffers to Other Sites” the reporters note that “[b]ehavioral targeting has been hotly debated in Washington, and lawmakers are considering various proposals to regulate it. A Wall Street Journal opinion piece by Emory University Economics Professor Paul Rubin paints a very different picture from the New York Times article. The piece is entitled “Ten Fallacies About Web Privacy” and in summary form, we present Professor Rubin’s list of privacy fallacies with excerpts of why he thinks the propositions are false. The debate over online tracking, self-regulation and the need (or not) of government regulation will heat up when legislators and policy influencers refocus after Summer vacations.