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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: online standards

Posted in Consumer Privacy

FTC Issues Guidance on Blogging-for-Pay, Testimonial Disclaimers, and Celebrity Endorsements in First Revision of Endorsement Guides in 29 Years

We have distributed a Hogan & Hartson Privacy Update on the FTC’s October 5 revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising, the first modifications to these key advertising guidelines since 1980.  While the Guides are advisory in nature, they reflect situations in which the FTC may exercise its prosecutorial discretion to enforce Section 5 of the […]