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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: online advertising

Posted in International/EU Privacy

Automated Decision-Making Under the GDPR – A Right for Individuals or A Prohibition for Controllers?

The complexity of the EU General Data Protection Regulation is often alleviated by the guidance of regulatory authorities who contribute their practical interpretation of the black letter of the law and provide welcome certainty. However, the latest draft guidelines issued by the Article 29 Working Party on automated decision-making has thrown up a particular curve ball which bears further investigation. It relates to whether Article 22(1) of the GDPR should be read as a right available to data subjects or as a straightforward prohibition for controllers.