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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: notice and opt-out

Posted in International/EU Privacy

Cookie Consent—What’s Changed?

Almost five years ago, EU legislators shocked the Internet world by changing the legal requirement for the use of cookies and similar device identification techniques from “notice and opt-out” to “notice and consent.” At first, there was a sense of disbelief about whether this sudden legal twist was for real. As the dust settled, it became clear that what had been common practice until then—sticking a generic paragraph about the use of cookies in the privacy policy and referring users to the browser’s menu for further control—was no longer enough to comply with the new requirement.