In the wake of a recent announcement by a major Dutch bank that it would start providing its customers with personalized advertisements based on their spending patterns, the Dutch Data Protection Authority (DPA) has sent a letter to all Dutch banks urging them to thoroughly review their direct marketing practices. The DPA specifically asked any bank contemplating the use of transaction data for direct marketing to reconsider. In its analysis, the DPA may have introduced a very onerous obligation to re-collect personal data for every single use.
Tag Archives: Netherlands
Amsterdam Seminar: Protect Your Data!
On 23 May 2019, Hogan Lovells’ Amsterdam office will host the in-person seminar “Bescherm je data!” (“Protect Your Data!”). Joke Bodewits and Ruud van der Velden will discuss recent EU legislation, and focus on “lessons learned” for companies with respect to privacy, cybersecurity, and trade secrets.
Will Widened Class Actions Regime Boost Data Litigation in the Netherlands?
On 19 March 2019, the Dutch Senate approved legislation introducing collective damages actions in the Netherlands (the “Legislation”) which will broaden the regime even further. The Legislation introduces an option to claim monetary damages in a “US style” class action, including for violations of the GDPR. This Legislation together with the mechanisms already available under […]
The Netherlands: New Rules for Cookies, Data Breaches and Fines
Recently, new rules on cookies came into force in the Netherlands. In addition, the Dutch Second Chamber approved a draft bill to introduce a mandatory data breach notification requirement and to strengthen the Dutch Data Protection Authority’s investigative and fining powers. The new rules apply to all companies acting as a “data controller” within the meaning of the Dutch Data Protection Act. The Dutch First Chamber has announced that it plans to review this draft bill as soon as possible.