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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: MySpace

Posted in Consumer Privacy

Myspace Settles with FTC Regarding “Constructive Sharing” of PII with Third-Party Advertisers

this blog entry details the FTC’s settlement and consent decree with Myspace, and enforcement action that focused on the fact that a “Friend ID”, despite being non-PII, was linked to a user’s Myspace profile so that third-party advertisers could use the Friend ID to easily obtain the PII resident on a user’s profile. In effect, the FTC took the position that by sharing the Friend IDs with third parties, Myspace also constructively shared all of the PII accessible from a user’s Myspace profile with those third parties, in violation of privacy policy promises not to share. As such, this enforcement action may signal that a business canntt get around promises not to share PII with third parties simply by sharing a piece of non-PII that enables a third party subsequently to obtain access to PII maintained by that business.

Posted in Consumer Privacy

CAN-SPAM Held to Apply to Social Media Messaging

On March 28, 2011, the U.S. District Court for the Northern District of California held, in Facebook, Inc. v. MAXBOUNTY, Inc., case no. CV-10-4712-JF, that messages sent by Facebook users to their Facebook friends’ walls, news feeds or home pages are “electronic mail messages” under the CAN-SPAM Act. The court, in denying the defendant MAXBOUNTY’s motion to dismiss, rejected that CAN-SPAM applies only to traditional e-mail as it is commonly understood. The ruling is the most expansive judicial interpretation to date of the types of messages falling within the purview of the CAN-SPAM Act. The court did not reach or otherwise address the underlying merits of the CAN-SPAM claims.