On October 22, the Interactive Advertising Bureau, a media and marketing industry trade group, released for public comment the California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies and accompanying technical specifications to implement the Framework. The draft Framework is designed to help Framework participants (including publishers and intermediaries) comply with the California Consumer Privacy Act by: (1) establishing a digital signal that Framework participants can use to communicate consumer requests to opt out of “sales” of personal information associated with digital advertising; and (2) supporting that signal with a standard contract designed to create service provider relationships between publishers and advertising companies after a consumer registers an opt out. The IAB is requesting comments, which can be sent to firstname.lastname@example.org, by November 5, 2019.
In a just-published article for the American Bar Association Antitrust magazine entitled “So Close Yet So Far, The EU and US Visions of a New Privacy Framework.” available through a link in this blog entry, Hogan Lovells Privacy partners Winston Maxwell (Paris) and Chris Wolf (Washington) compare and contrast the pending proposals on both sides of the Atlantic for improvements to the privacy frameworks.
The IAPP is presenting a webinar this Thursday, March 1 from 1 to 2:30 PM EST on the just-announced White House privacy framework. Speakers include one of the architects of the framework, Daniel Weitzner, Associate Administrator for Policy at the National Telecommunications and Information Administration in the Department of Commerce. Hogan Lovells’ Chris Wolf will moderate.
Hogan Lovells Privacy and Information Management practice Leader Chris Wolf recently was interviewed by the Bureau of National Affairs (BNA) in a video on what companies should be doing as changes in privacy law get mulled at the FTC, in Congress and internationally. Chris observes that companies collecting, using, sharing and storing personal data should anticipate change, and should begin to provide greater transparency about data collection and use, greater consumer choice over such collection and use, practice data minimization and use specification, and be prepared for changes in the law whether they come legislatively or through regulatroy enfotcement.
BNA graciously has given us permission to provide access to the video for readers of the Hogan Lovells Chronicle of Data Protection. You may access the video in this blog entry.