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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: direct marketing

Posted in Consumer Privacy

Getting Customer Communications Right in Times of Coronavirus

Across the world, large retail stores and small businesses alike are shutting their doors. International flights and sporting events, conferences and concerts (and everything in between) are being cancelled. With all of the cancellations, postponements, and alternative arrangements that are required as a result of this global crisis, plus the special desire of all retail, travel, and other consumer-facing businesses to stay in touch with their customers, many organisations face the critical challenge of getting to grips with the legal rules that apply to those unsolicited communications and interactions.

Posted in International/EU Privacy

UK Parliament Passes New Digital Economy Act

The Digital Economy Bill passed into UK law last Thursday 27 April 2017 amidst the flurry of activity known as the ‘wash up’ period before the dissolution of Parliament and ahead of the early general election in the UK to be held on 8 June. The Digital Economy Act introduces measures to “modernise the UK for enterprise,” and includes plans for public sector data sharing, direct marketing and age verification for online pornography, amongst other measures. An overview of these measures is set forth in this post.

Posted in Consumer Privacy, International/EU Privacy

Hong Kong Privacy Commissioner for Personal Data Publishes “New Guidance on Direct Marketing”

On January 25, 2013 the Hong Kong Privacy Commissioner for Personal Data published its “New Guidance on Direct Marketing” to help organizations comply with the direct marketing provisions of the Personal Data Amendment Ordinance. The “Amendment Ordinance” was passed on June 27, 2012; while most of its provisions have already been implemented, the provisions relating […]