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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: Digital Advertising Alliance

Posted in Consumer Privacy

Enforcement Window for Self-Regulatory Principles Has Begun One Week After FTC Report on Cross-Device Tracking

On January 23, 2017, fourteen months after hosting a workshop to review the multi-device, multi-platform digital landscape, the FTC issued a staff report on cross-device tracking summarizing the FTC’s 2015 workshop and providing a set of related recommendations. In this post, we look at the FTC’s previous advice on cross-device tracking, key takeaways from the FTC report, and how the guidance aligns with the Digital Advertising Alliance’s (DAA) self-regulatory principles for cross-device tracking, which become enforceable on February 1, 2017.