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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: device identifiers

Posted in Consumer Privacy, International/EU Privacy

Sweep Reveals Scale of Cookie Consent Non-Compliance

The results of an international investigation into the cookie consent practices of 478 websites frequently visited by European citizens have now been published. The outcome is perhaps unsurprising: cookies are used en masse by websites operating in Europe, their expiry dates are often excessive, and crucially, not enough is being done to provide notice and obtain valid consent for the use of cookies and other device identifying technologies. The specific websites that were investigated are not identified (as yet), however those selected were amongst the 250 most frequently visited by individuals within each member state taking part in the investigation (as ranked by Alexa.com). Sites in the media, e-commerce and public sectors were targeted in particular because they are perceived by the EU data protection regulators to present the greatest data protection and privacy risks to EU citizens.