On Wednesday April 15, Hogan Lovells and Ankura hosted a webinar about the impact of the GDPR and CCPA on cookies and similar AdTech tracking technologies. James Denvil from Hogan Lovells’ Privacy and Cybersecurity practice was joined by senior directors from Ankura to share best practices and perspectives. The webinar recording and slides are now available on our blog.
Join Hogan Lovells and Ankura on April 15, to learn about the impact of the GDPR and CCPA on cookies and similar AdTech tracking technologies. James Denvil from Hogan Lovells’ Privacy and Cybersecurity practice by senior directors from Ankura to share best practices and their perspectives.
On October 22, the Interactive Advertising Bureau, a media and marketing industry trade group, released for public comment the California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies and accompanying technical specifications to implement the Framework. The draft Framework is designed to help Framework participants (including publishers and intermediaries) comply with the California Consumer Privacy Act by: (1) establishing a digital signal that Framework participants can use to communicate consumer requests to opt out of “sales” of personal information associated with digital advertising; and (2) supporting that signal with a standard contract designed to create service provider relationships between publishers and advertising companies after a consumer registers an opt out. The IAB is requesting comments, which can be sent to firstname.lastname@example.org, by November 5, 2019.
On 1 October 2019, the Court of Justice of the European Union handed down a crucial decision impacting the way that consent is obtained on the internet. The judgment relates to Case C-673/17. In the Planet49 case, the German Federal Court referred a number of questions to the CJEU regarding the validity of consent to cookies placed by a website operating an online lottery.
On 19 July the French Data Protection Authority published new guidelines on cookies and trackers. These replace the existing Recommendation No. 2013-378 of 5 December 2013, are intended to be in line with relevant GDPR provisions and have been produced in anticipation of the future ePrivacy Regulation. The guidelines will be supplemented, at a later stage, with sectoral recommendations setting out practical methods for obtaining consent. These sectoral recommendations will be included in a final version of the guidelines on cookies and trackers open for public consultation, which will then be subject to final adoption by the CNIL (expected early 2020).
It’s no secret that a hot topic, perhaps the hot topic, in the European data protection world at present is the interplay between the GDPR and the e-Privacy Directive, in particular how it affects online advertising involving cookies. The European Data Protection Board recently released an opinion on this topic, and on 21 March the Court of Justice of the European Union released Advocate-General Szpunar’s opinion in the case of Planet49, which discusses the requirements for valid consent, in the context of both cookies under the e-Privacy Directive and more general data processing under the GDPR.
Judging by the number of calls and the intensity of the discussions about how to comply with the cookie consent requirement in a post-GDPR world, this issue has become a top worry for organisations and data protection officers. Partly due to the visibility of the mechanisms used to collect this consent, and partly due to the potential implications of operating a website without cookies, the dilemma around what solution to deploy has become a serious business decision. Different business stakeholders are often at odds with each other and matters are getting escalated to decision makers who had never been involved in the technically complex and largely misunderstood world of cookies. The tension is rising and yet, no approach has emerged as the preferred one among all involved. So everyone is getting anxious to find a way to do what they have always done and comply with the law. Is this panic justified?
“European data protection rules will become a trademark people recognise and trust worldwide”. That is how, in January 2012, Viviane Reding – then Vice-President of the European Commission and EU Justice Commissioner – ended her announcement of the widest reform of privacy and data protection law ever attempted. Six years later, this ambitious aim is becoming a reality. Organisations from around the world and well beyond Europe are grappling with the new European General Data Protection Regulation (GDPR) and its impact on their data activities. From Australian banks and South American insurers to US universities and Asian telecoms companies, determining the applicability of the GDPR to their operations has become a critical business decision. As many global companies ponder over the right strategy to privacy compliance, a key question has emerged: which organisations, and under which circumstances, are subject to the territorial scope of the GDPR?
Following the European Commission and European Parliament’s proposed versions of the EU Regulation on Privacy and Electronic Communications, we are now waiting for the Council of the European Union to agree their position before discussions between the three bodies can begin. A discussion paper from the Bulgarian Presidency of the Council dated 11 January 2018 shows that the Council is still considering multiple options in relation to several critical issues.
Spain is well known for having one of the most restrictive data protection regimes in the European Union. It also counts with some of the highest penalties (fines are up to € 600,000 per infringement), and a data protection authority – the Spanish Data Protection Agency – with a reputation for being one of the fiercest of the EU. Moreover, the penalties envisaged are not only on paper; they are applied on a regular basis by the AEPD. For instance, in the past few years, it has imposed fines of € 450,000, € 900,000 and € 1,400,000.
On June 30, 2015, the French data protection authority, the CNIL, announced that it gave notice to 20 websites to comply with the consent requirements applicable to cookies. After patiently waiting for almost a year to give websites the opportunity to comply with the cookie notice and consent rules explained in its official guidance from December 2013, the CNIL launched a series of audits (27 online audits, 24 on-site audits and 2 hearings) in October 2014.
The French data protection authority has announced that following the “cookie sweep day” due to take place the week commencing 15 September 2014, it will launch a program of website audits in October to verify compliance with the CNIL’s 5 December 2013 cookie recommendations.
In a decision of 16 December, the French data protection authority (the “CNIL”) issued new recommendations with regards to the appropriate fashion in which businesses should implement the so-called “cookie consent law”.
On 14 October, the Article 29 Working Party of EU data protection commissioners published a Working Document providing guidance on obtaining consent for cookies, some eighteen months after the effective date of the so-called “cookie consent law” which required EU websites to obtain consent from Internet users before before placing cookies on their devices. The document analyses, to some extent, the practices more commonly used by website operators to obtain the required consent, and attempts to answer the question as to what measures would “be legally compliant for a website operating across all EU Member States.”
On August 3, at the ABA Annual Meeting, the ABA Section of Administrative Law and Regulatory Practice held a panel moderated by Hogan Lovells privacy leader Chris Wolf entitled “Privacy Law in 2012: Where We Are and Where We Are Going.” The article below, reprinted with permission from ABA Now, describes thoughts of the panelists on the future of privacy in the US and in Europe.