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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: .com disclosure

Posted in Consumer Privacy

FTC Sends Dozens of Warning Letters to Companies Over Advertising Disclosures

It should be standard practice for companies to review the transparency of material disclaimers and disclosures in their advertising before every ad campaign. However, some companies tend to pack material disclosures into fine print or otherwise minimize their significance. The Federal Trade Commission recently signaled to companies that it is paying attention to print and television ad disclosures. This follows the FTC’s renewed attention to online advertising as addressed last year in its updated .com Disclosures guidance for digital advertising