This post was contributed by Mac Macmillan, an attorney in Hogan Lovells’ London office The United Kingdom Office of Fair Trading has issued a Call for Information on personalized pricing practices in the UK, in another illustration that “big data” is becoming an increasingly hot topic in the world of data protection and privacy. Personalized […]
Tag Archives: analytics
Online Tracking for Analytical Purposes Explained
A recent article co-authored by Hogan Lovells Privacy practice leader Chris Wolf on the mechanics and benefits of online tracking is republished in its entirety in this post.