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HL Chronicle of Data Protection Privacy & Information Security News & Trends

Tag Archives: sharing

Posted in Consumer Privacy

Myspace Settles with FTC Regarding “Constructive Sharing” of PII with Third-Party Advertisers

this blog entry details the FTC’s settlement and consent decree with Myspace, and enforcement action that focused on the fact that a “Friend ID”, despite being non-PII, was linked to a user’s Myspace profile so that third-party advertisers could use the Friend ID to easily obtain the PII resident on a user’s profile. In effect, the FTC took the position that by sharing the Friend IDs with third parties, Myspace also constructively shared all of the PII accessible from a user’s Myspace profile with those third parties, in violation of privacy policy promises not to share. As such, this enforcement action may signal that a business canntt get around promises not to share PII with third parties simply by sharing a piece of non-PII that enables a third party subsequently to obtain access to PII maintained by that business.