The White House released its long-awaited Privacy “White Paper” that outlines the Obama Administration’s proposal for a new American privacy framework, which consists of four key elements: (1) a Consumer Privacy Bill of Rights; (2) a multi-stakeholder process to determine how these rights will apply in specific business contexts; (3) an effective enforcement model; and (4) greater interoperability between the privacy frameworks of the United States and its international partners.
This blog entry contains a link to the full text of the Administration’s privacy proposal to be more fully unveiled later today at a White House event to which Hogan Lovells has been invited. Also here is news of the Digital Advertising Alliance announcement of a major Do Not Track initiative under which advertising networks will respect browser-based Do Not Track instructions.
Later today the White House will release its long-awaited privacy report entitled, “Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy.” The cornerstone of the report is a “Privacy Bill of Rights” aimed at improving consumers’ privacy protections and providing greater certainty to businesses, in order to foster innovation and growth in the Internet economy. The White House also announced that the companies responsible for the delivery of nearly 90% of online behavioral advertisements have agreed to honor consumers’ privacy choices made via Do Not Track technology on web browsers.
Our friend Fran Maier, President of TRUSTe, provided this insightful report on yesterday’s privacy hearing before the Senate Commerce Committee that I attended, and she graciously has agreed to allow us to reprint it here