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Tag Archives: Mobile Marketing Association

Posted in Consumer Privacy

New Guidelines Released for Mobile App Privacy Policies

Amid increasing media and regulator scrutiny over location-based services, the Mobile Marketing Association has released a set of draft privacy policy guidelines for mobile applications (“apps”). These guidelines address key data privacy and security issues and provide a helpful “starting point” for companies that develop or deploy mobile apps. With assistance from Hogan Lovells, the Future of Privacy Forum participated in the development of these guidelines.

Posted in Consumer Privacy

App Privacy is in the News Again

This blog entry describes and links to articles from today’s Wall Street Journal and New York Times concerning the proliferation of appps (at the expense of software manufacturers) and the issue of app privacy, and how industry is addressing it. Hogan Lovells’ Chris Wolf is quoted in the Times article on how app developers should invest in creating privacy policies as a fundamental requirement, and a free webinar on app privacy hosted by the Mobile Marketing Association in conjunction with the Future of Privacy Forum is described, with a registration link.